Rebrand campaign for old school nickelodeon

Creative Director: Erica Ottenberg
Director of Production: Joseph Pappalardo
Writer/Producer: Dana M. Osburn
Art Director: Bobby Houlihan
Sound Designer: Jay Pellizzi
Composer: Suzi Analogue
Editor: Mark Viglione

Comprehensive brand look and multiplatform packaging for NickRewind, Nickelodeon's revamped Nostalgia offering.

Art Director, Bobby Houlihan and producer Dana M Osburn crafted a vision for integrating nostalgic objects with iconic Nickelodeon IP to evoke the playful feeling of a time period from a contemporary perspective. We shot with several gallons of slime, yards and yards of Bubble Tape, heaps of Koosh Balls, and of course, clear plastic land line phones. The work lived across all of NickRewind's platforms, including linear television, YouTube, and social media.

Read more about this project on
Promax!

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